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Website Testing Wins: Appreciate Your Fans
Research released earlier this year by ForeSee Results found that online shoppers who reported being influenced by social media to visit a website tend to be loyal and satisfied customers, as well as...
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Top 10 Online Retail Infographics of 2011
At Monetate, we routinely produce infographics in an effort to provide our clients and readers with an easy way to understand important—but sometimes complex—topics in retail ecommerce. As we...
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84 Ecommerce Predictions for 2012
Want to see what the coming year has in store—or more appropriately, online—for you? Then behold the future-telling shared by ecommerce colleagues who are in a position to foresee the trends. These...
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5 Reasons Pinterest Works and 4 Weaknesses That May Kill It
Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days (infographic below) is...
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What is Social Commerce?
Social commerce means much more than having a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. It extends beyond conversion and takes into account at...
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Valentine’s Day Progressively Goes Digital
Valentine’s Day has special meaning for me. Not only because I have been lucky enough to be with my valentine for 30 years, but it reminds me of my many years in the retail flower business at...
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Social Networks Are Eating the World
Two highlights of the Inbound Marketing Summit in New York were keynotes on the first day from Barry Libert and Chris Brogan. Libert, founder of Open Matters, a technology investor and strategic...
View ArticleLessons in Bad Customer Service, From the “Second Worst Customer Ever”
On average, a satisfied customer tells three people. But a dissatisfied one? They tell 10 people. And those 10? They tell five. Just like this, bad word of mouth begins to spread. Until, as this...
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4 Ways to Leverage Social Login
At a high level, as digital strategists and ecommerce professionals, we all have similar goals: Drive traffic to our websites. Convert/register anonymous visitors into known users. Gain intelligence...
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Traffic from Social Growing, But Not Converting
Before you read any further, go check your inbound referral traffic reports. Surprised to see how much website traffic is coming from social networks? Even if you’ve been on top of this trend, the...
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IRCE 2012: Get Agile… or Get Left Behind
A recurring theme in many of the sessions that took place yesterday at IRCE 2012 was agility, in terms of both exceeding consumer expectations and continuously improving business operations in order to...
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Flash Sales, Deals of the Day… Is Gamification Next?
Earlier this year, I questioned the definition of social commerce. In my opinion, social commerce means much more than conversions and sales. If you continue to believe that social commerce is just an...
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Using Social Commerce to Drive Influence, Sales
As we’ve posted before, social commerce goes beyond straight social media sales, and takes into account both customer service and social reach. Online retailers who focus on social commerce are...
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Campaign Consistency: Avoiding the Conversion Hall of Shame
“The number one driver of conversion is matching your visitors’ intent when they get to your website,” says Tim Ash, CEO of website optimization consulting service SiteTuners. “Your job is to make the...
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Busting the Chrome and Android Myths
If you’re under the impression that Chrome is used more than Internet Explorer, or that Android always dominates website traffic from smartphones, you may want to think again. Or at least take a look...
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Merchandising Matters: Product Detail Pages
Now that we’ve covered tactics for merchandising landing pages and entry pages, as well as category pages and listing pages, we’ve reached the stage of the conversion funnel where product detail pages...
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Live from the Cornell Hospitality Research Summit: Insight, Engagement, and...
Presenters at this week’s Cornell Hospitality Research Summit are up for the challenge of identifying industry trends and providing advice on how to drive performance. With a theme of “Service...
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5 Things Travel and Hospitality Firms Must Do to Better Leverage Social
For most consumers, travel happens two or three times per year, and it’s one of the biggest purchase decisions they make. That means they’re turning to reviews, ratings, and their social circle to...
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Pinterest Fans Love Mitt Romney
With one day to go until the election, all of the headlines about red states, blue states, and swing states might have you feeling like you’re in the middle of a spin art painting. But when it comes to...
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SoLoMo: What’s Behind the Hype?
The term SoLoMo (Social-Local-Mobile) might sound like a bunch of gibberish, even to marketers. In fact, popular opinion about SoLoMo seems a little mixed: Some experts hail the ability to combine the...
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